10 letters · 15 points in Scrabble
noun a conventional or formulaic conception or image
verb treat or classify according to a mental stereotype
originBorrowed from French stéréotype (adjective), equivalent to stereo- + type. Printing sense is from 1817; the “conventional, formulaic, and oversimplified conception, opinion, or image” sense is recorded from 1922 in Walter Lippmann’s book Public Opinion.
Etymology from Wiktionary, CC BY-SA 3.0