5 letters · 9 points in Scrabble
noun excessive but superficial compliments given with affected charm
originThe noun is attested since 1914, from the colloquial verb smalm, smarm (“to smear, bedaub (hair, with pomade)”), attested since 1847, of unknown origin, perhaps somehow suggestive of the action. Verbal meaning "to smear with flattery" is from 1902.
Etymology from Wiktionary, CC BY-SA 3.0