Meaning

adjective horrible in fierceness or savagery

adjective glaringly vivid and graphic; marked by sensationalism

adjective shining with an unnatural red glow as of fire seen through smoke

originEtymology tree Proto-Italic *loiros Latin lūror Latin lūridusbor. English lurid Borrowed from Latin lūridus (“pale yellow, wan”).

Etymology from Wiktionary, CC BY-SA 3.0