Meaning

noun qualities that attract by seeming to promise some kind of reward

noun anything that serves as an enticement

noun something used to lure fish or other animals into danger so they can be trapped or killed

originFrom Anglo-Norman lure, from Old French loirre (Modern French leurre), from Frankish *lōþr, from Proto-Germanic *lōþr-, perhaps ultimately related to *laþō (“invitation, calling”), or from Proto-Indo-European *leh₂- (“to hide”). Compare English allure, also from Old French. Probably related to German Luder (“bait”).

Etymology from Wiktionary, CC BY-SA 3.0