9 letters · 17 points in Scrabble
verb persuade completely, often through coercion
verb submit to brainwashing; indoctrinate forcibly
originFrom brain + wash, a calque of Chinese 洗腦 /洗脑 (xǐnǎo), literally to wash the brain. Usage via U.S. military during the Korean War.
Etymology from Wiktionary, CC BY-SA 3.0