Meaning

noun flattery intended to persuade

noun the act of urging by means of teasing or flattery

originFrom blandish (“to persuade someone by using flattery, to cajole; to praise someone dishonestly, to flatter or butter up”) + -ment (suffix forming nouns from verbs, having the sense of ‘the action or result of what is denoted by the verbs’). Blandish is derived from Middle English blaundishen (“to flatter; to fawn; to be enticing or persuasive; to be favourable; of the sea: to become calm”) [and…

Etymology from Wiktionary, CC BY-SA 3.0