10 letters · 12 points in Scrabble
noun attractiveness
noun the power to entice or attract through personal charm
noun the act of enticing a person to do something wrong (as an offer of sex in return for money)
originEtymology tree English allure Proto-Indo-European *-mn̥ Proto-Indo-European *-mn̥tom Proto-Italic *-mentom Latin -mentum Old French -mentbor. Middle English -ment English -ment English allurement From allure + -ment.
Etymology from Wiktionary, CC BY-SA 3.0